• Before You Hire a Listing Agent, Ask This: Do They Know How to Write?,Sherrie McCollum

    Before You Hire a Listing Agent, Ask This: Do They Know How to Write?

    Why Your Agent’s Words Could Be Costing You Showings During my seven years as a copywriter for a large real estate company in Boca Raton, Florida, I wrote thousands of property descriptions—everything from oceanfront condos to family homes on quiet cul‑de‑sacs. That experience taught me something ma

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  • Why Using the Listing Agent Doesn’t Save You Money,Sherrie McCollum

    Why Using the Listing Agent Doesn’t Save You Money

    Why skipping a buyer's agent doesn't save you money, and how real-life examples prove that representation pays off. Think skipping your own agent means you’ll score a deal? Not so fast. In most cases, sellers have already agreed—right in the listing agreement—to pay a commission to a buyer’s agent.

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  • Talk Less, Win More: Real-World Negotiation Skills from an OKC & Edmond Agent,Sherrie McCollum

    Talk Less, Win More: Real-World Negotiation Skills from an OKC & Edmond Agent

    Why Negotiation Matters (Even When Everyone’s “Nice”) In Oklahoma City and Edmond, we pride ourselves on friendly front-porch vibes—but when you’re buying or selling a home, “nice” doesn’t replace strategy. A great negotiation protects your money, timeline, and sanity. My approach blends street-leve

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