• Before You Hire a Listing Agent, Ask This: Do They Know How to Write?,Sherrie McCollum

    Before You Hire a Listing Agent, Ask This: Do They Know How to Write?

    Why Your Agent’s Words Could Be Costing You Showings During my seven years as a copywriter for a large real estate company in Boca Raton, Florida, I wrote thousands of property descriptions—everything from oceanfront condos to family homes on quiet cul‑de‑sacs. That experience taught me something ma

    View more

  • SoSA: (AK/A The Cottage District - Where Cottages Meet Cutting-Edge Design in Downtown OKC,Sherrie McCollum

    SoSA: (AK/A The Cottage District - Where Cottages Meet Cutting-Edge Design in Downtown OKC

    Here’s the straight story on SoSA — what makes it special, what to highlight, and the caveats you’ll want to note when you position it for your audience.     A Neighborhood That Breaks the Rules Most neighborhoods pick a lane. Historic charm or modern flair. Suburban spacing or downtown convenience.

    View more

  • A Place That Makes You Slow Down: Discovering The Prairie at Post,Sherrie McCollum

    A Place That Makes You Slow Down: Discovering The Prairie at Post

    I drive a lot. It’s part of the job—scoping neighborhoods, checking out listings, listening to the pulse of this metro. And every now and then I turn a corner and see a place that stops me. One of those is The Prairie at Post. I want to tell you why this community deserves a closer look if you’re th

    View more