• The State of Expired Homes in Edmond: Why So Many Homes Didn’t Sell—and What Smart Sellers Can Learn,Sherrie McCollum

    The State of Expired Homes in Edmond: Why So Many Homes Didn’t Sell—and What Smart Sellers Can Learn

    Let’s talk about something no homeowner wants to talk about—but absolutely should—expired listings. In the past 90 days, 309 single-family homes in Edmond expired without selling. Let that sink in. These weren’t homes pulled off the market because the owners changed their minds—they were homes that

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  • SoSA: (AK/A The Cottage District - Where Cottages Meet Cutting-Edge Design in Downtown OKC,Sherrie McCollum

    SoSA: (AK/A The Cottage District - Where Cottages Meet Cutting-Edge Design in Downtown OKC

    Here’s the straight story on SoSA — what makes it special, what to highlight, and the caveats you’ll want to note when you position it for your audience.     A Neighborhood That Breaks the Rules Most neighborhoods pick a lane. Historic charm or modern flair. Suburban spacing or downtown convenience.

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  • Talk Less, Win More: Real-World Negotiation Skills from an OKC & Edmond Agent,Sherrie McCollum

    Talk Less, Win More: Real-World Negotiation Skills from an OKC & Edmond Agent

    Why Negotiation Matters (Even When Everyone’s “Nice”) In Oklahoma City and Edmond, we pride ourselves on friendly front-porch vibes—but when you’re buying or selling a home, “nice” doesn’t replace strategy. A great negotiation protects your money, timeline, and sanity. My approach blends street-leve

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